"Michael is special. He shares with you without waiting for you to enter some inner circle or reach a certain skill level. He'll spend time with anyone willing to invest their own time to build relationships that build their MLM business. "Most people in network marketing are unattractive. Why? Because they say, "Join me! Join me! Join me!" Look at all the magazine ads, the internet, email, postcards in your mailbox. They're all the same. Nothing differentiates them. "Relationships are as close to a 'sure thing' as you'll find. So what Michael teaches is, don't promote a product or a company. Promote who you are. Michael's system helps you find good prospects, build a relationship, and help them get the training they need, at no cost to them." Dave Cones'
You become attractive. Anyone can use Michael's system right out of the box to do the same thing. Build trust and loyalty. Become the network marketing mentor so many people are searching for. You won't be rich tomorrow. But you have the chance to help others and to build a business that will last forever. I was an engineer for Phillips Petroleum for 14 years. Then I worked on my own for 10 years, consulting. That was more fun because I worked from home. I'd get up, walk upstairs to the computer, & start taking phone calls about 9 am. That was freedom. Work my own hours. Home with my family. No boss. If I wanted to go somewhere, I did. I could just do what I wanted. I've always been a free spirit. My wife was home-schooling our son. I helped. For awhile, it seemed I only left home to go to Mailboxes, Etc. for my mail, and to help my son do his afternoon paper route. We'd walk the route in the summertime, get some exercise. But the consulting slowed down. I went to work for Conoco. They merged with Phillips. So I've come full circle, with Conoco-Phillips. Ever since I read "Think and Grow Rich" in 1979, I've had the entrepreneur bug. I started with Prepaid Legal in 1983, in Texas. It was new. If you signed up, you then had to go to your attorney and get them to agree to be part of Prepaid Legal. Tough sell. Not being trained in sales, I passed on it. In 1996, I again looked at network marketing with weight-loss product. Advertised the willies out of it. I mailed a brochure to every local home. Made my own infomercial, which moved a lot of product. I put signs on street corners until the city said to take them down. Sold a lot of product THAT weekend. These ideas brought in a lot of regular customers. I made $1,500 to $2,000 a month just on product sales … not counting what my recruits did. From Florida To Tennessee ... Through Oklahoma? Delivery was time-consuming. But I found out that once people lost weight, they wanted other nutritional products. So I joined a nutritional product MLM and sold those products to my customers. On their conference calls, I met Michael. We co-hosted their call, feeding off each, back & forth. We clicked. We did those calls for a year, then didn't touch base for 6 or 8 months. Michael called one day in '98 or '99 and came through Oklahoma on his way from Florida to Tennessee! We've worked together ever since, on a lot of different projects. Michael really cares. He has everyone's best interest at heart. He wants to help people have success in network marketing. He wants to build strong relationships because he knows those people will work with him and be with him for life. Michael is special. He shares with you without waiting for you to enter some inner circle or reach a certain skill level. He'll spend time with anyone willing to invest their own time to build relationships that build their business. Is he crazy? Sure. Like a fox. Relationships are as close to a "sure thing" as you'll find. When you help people develop skills with no calculation of your own benefit, you develop trust & loyalty. People follow you. You become attractive. That's why so many people follow Michael. Anyone can use his system right out of the box to do the same thing. The key to network marketing is to build relationships. It's NOT about getting somebody into your deal, like everybody else tries to do. The key is working with them to help build what THEY want, give them the training to become successful. Some people think this sounds like some Pollyanna thing. Maybe so. But guess what? It works 100% of the time when you use it. No other system does that. The relational approach takes time. But any other way, you're in a deal where you have to continue to sell people over and over and over. I don't have time for that. Michael's system funnels people to me. I build a relationship with them. Then they can plug into Michael's training during the week and on Saturday. So it doesn't matter if you have one hour a day or you are full-time. Use Michael's system to build relationships. Plug your people into his trainings. Show them you can help them. Those people are drawn closer to you. It's Not About Getting Them Out of Their Deal A lot of people are married to their company. Ask them to switch? You may as well ask them to cheat on their spouse. MLM companies come and go. When you help & spend time with someone, maybe they don't join your business. But a year down the road, out of the blue, they call and say, "You know what? I don't know really what company you're in, but I want to join YOU." And sometimes, they bring a bunch of people with them. So develop those relationships. Help people. Fill your pipeline. People will come to you when the timing is right. I've had people on the training for a year or two, off and on, then all of a sudden, boom. The phone rings: "All right. It's time for me to join you. What company are you in?" Most people in network marketing are unattractive. Why? Because they say, "Join me! Join me! Join me!" Look at all the magazine ads, the internet, your email, the postcards in your mailbox. They're all the same. Nothing differentiates them. So Michael says, don't promote a product or a company. Just promote who you are. Michael has a system where you help people get trained, at no cost to them. You have no ulterior money motive. People realize you have a long-term viewpoint. You stand out. You have NO competition. You become attractive. You build trust and loyalty. People see you as a leader. You won't be rich tomorrow, but you'll have a business that will last forever. To succeed in marketing anything, differentiate yourself from the crowd. Otherwise, you lose. It's automatic. You lose. But when you're different, you're over here. All your competitors are in a different place. Presto! No competition. You're all by yourself. People say, "Wow! What's THIS guy doing?" They're drawn to you. They see you're successful, and they want to learn your secrets. Learn About Personalities The Color to Success training is essential to a lasting business. It's crucial to develop your own list, your own leads. When you buy leads, those names are sold to a lot of different people. But when people respond to YOUR ad, they have joined YOUR list. You can follow up with them. Nobody goes online wondering, "Oh, man. What can I buy today?" They visit a website several times before they buy. You need to capture their contact information, so you can email them over and over and over. You can start an email relationship, then continue on the phone. How? Color to Success teaches you to spot a person's personality type within 2 minutes of talking to them. You learn how to peak their interest, how to build a relationship. That prospect may be highly technical. Certain questions and keywords you learn in the Color to Success will tell you that. They'll want more information before they ever consider a decision. Or maybe that person wants to know, "How can I make money tomorrow?" Different approach. Learn it on the CD. Ask a few simple questions on the phone to understand the personality. When you cold call, you're behind the 8-ball. You're desperate. So instead, develop your own leads and come from a point of service. Offer a free e-book or some other free information. Call to make sure they were able to download it. Ask the questions you hear on the CD to determine personality. Build a relationship. You'll draw people to you, attract them. They'll want to do business with you. Who Do YOU Do Business With? I'll bet you do business with people you know, people you like, people you trust. You usually don't do business with someone who calls out of the blue, who you never heard of. A major league pitcher throws the ball toward the batter at 90-100 miles an hour. When you cold call, YOU are that pitcher. And when the batter sees a ball coming at her at 90-100 mph, what does she do? Oh, yes! She's outta there! She's off that phone like a shot. THAT is a cold call. It doesn't work. And even if YOU can do it successfully, you'll NEVER duplicate yourself. You can't build. It's like spamming by phone. You want to be in the position that you are not calling from this point of desperation. What works is relationships. That is what you'll learn from Color to Success. If you don't understand relationships, you will struggle. For lifetime network marketing success, focus on relationship-building. Then you develop lifelong customers and business partners.
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